Starting and maintaining a business can be a challenging task, right? Especially when you know how vital it is to have an online presence to accelerate your business growth by connecting with potential clients globally. And, if you’re a business owner, you’re likely already acquainted with the myriad tasks needed to maintain that online spark and keep those digital interactions lively. It can be a real time-sucker, which brings us to the magic of the internet - the Social Media Virtual Assistant.

Social Media Virtual Assistants, or SMVAs for short (also known as Social Media Managers), are like your regular VAs. They’re your go-to people for handing over some of those business to-dos, giving you a bit more breathing room to tackle other essential aspects like client meetings and decision-making. But here’s the kicker – SMVAs come with a hefty toolkit of skills and experience in managing social media pages and know exactly how to sustain and spark new interactions. But that’s not all; here are a few more gems that a Social Media VA can bring to your business:

Content Planning and Timing

In the world of social media marketing, a well-crafted strategy is king. This includes the type of content you throw into the digital world and its timing because, believe it or not, there are peak times during the day when folks are scrolling away online.

Social Media VAs have got this knowledge down to a T. So, whether it’s sourcing content from your page or other relevant (non-competitive) pages and scheduling them for the ideal engagement moments, they’ve got it covered.

Keeping Tabs on Interactions

Besides sharing and timing content just right, your Social Media VA is also your eagle eye on how your content is performing out there in the social media jungle. They can create reports based on this data and share them with the entire marketing squad, helping to shape even niftier strategies to pull in more eyes on your business.

Zooming in on Your Audience and Keeping Them Hooked

Using the info from those engagement reports and after a huddle with the marketing team, your Social Media VA is all set to put those strategies into action across your business’s Social Media platforms. This might mean tweaking the audience for each paid post or even diving into the comments to keep the conversation flowing.

They might even throw in some page prompts for folks who have interacted with your posts but haven’t hit that follow button yet, ensuring these potential clients become regular spectators and, with a bit of luck, future clients.

Social Media VAs can do so much more for you and your business, and the cherry on top? They often cost less than a standard employee since you pay them either by the hour or based on output. Now that you’re in the know about the wonders of working with a Social Media VA, the next move is to dive in and experience it firsthand for you and your business!